NYT: Charities Reap Benefits of Contests on Internet
NYT looks at the growing trend of using social media to highlight causes, spark conversation and, ultimately, funnel money into action.
A specific example is Target (lower-cost American clothing and homeware retailer) and their just-launched-on-Facebook campaign to give $3 million to deserving charities.
Target asks customers to ‘Expect more. Pay less.’ And while the brand is no stranger to CSR, its shimmy with crowdsourcing is new and, I think, kinda exciting. With corporate use of social media still in its early days, just taking on a campaign like this one raises the expectation bar quite significantly. I’ll be keeping an eye on this one (and making a recommendation!).
inner architect has put together a simple campaign breakdown — worth a read.
