Twitter quitters: the numbers are in
The numbers are in and they don’t look good… at least, not for anyone who doesn’t have a pre-booked seat on the it’s-a-fad-and-it’s-doomed bandwagon. (Yes that means you, Huffington Post!)
Twitter still hasn’t pulled in the very mainstream of web users (see Facebook), and these newest stats (from Nielsen via Mashable) indicate that’s looking like an ever-taller order:
Twitter retention (one month on) is at just 40% (return to site; app users may nudge this up)…
this is a slight improvement on ‘pre-Oprah’ figures of just 30% retention…
but it’s a looong way off Facebook’s and Myspace’s current rates of 70%*
Brass tacks
We’re looking at a 10% increase in retention, even as the number of users goes up by insane amounts and the funding pours in.
So, an expensive party with lots of guests arriving just to leave?
Not quite. The party should get a little more fun once that funding kicks in, and I wager retention will improve once more people arrive (the more people you know on Twitter, the more reason to be on Twitter, right?). No seat for me on the doomsday express… not yet, anyway.
*I’d like to note that I am, without any sense of malice or misplaced and late-occurring rage towards the playground bully, nudging Facebook’s retention figure ever so slightly closer to 69.9999%. I’m just sayin’…
